Does Your Company Culture Matter? Only If You Want to Thrive!
A Case Study of The Brooks Group
Organizational culture is a topic that baffles many executives because culture seems like a soft and squishy topic. After all, you don’t go out and buy a how-to manual on creating corporate culture! Although the topic may seem soft, hard, tangible results can ensue when your people are aligned with your culture.
An organizational culture is a set of shared values and beliefs that are disseminated and understood at every level of a company. It’s an easy concept to understand, but not necessarily easy to implement. Everyone should be able to answer the question, “What is important to your company?”