Tap Into Your Company’s Brain Power

Creativity is so important for businesses, now more than ever during the pandemic. Leaders who have taken the position of “we’ve always done it this way” have found themselves in dire conditions. Revenue that plummeted is taking far longer than ever imagined to return.

Most companies that find themselves in this situation have made at least some efforts to modify how they do business to generate new sources of revenue. But small changes aren’t enough to keep troubled companies in business for the long term.

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Does Your Company Culture Matter? Only If You Want to Thrive!

A Case Study of The Brooks Group

Organizational culture is a topic that baffles many executives because culture seems like a soft and squishy topic. After all, you don’t go out and buy a how-to manual on creating corporate culture! Although the topic may seem soft, hard, tangible results can ensue when your people are aligned with your culture.

An organizational culture is a set of shared values and beliefs that are disseminated and understood at every level of a company. It’s an easy concept to understand, but not necessarily easy to implement. Everyone should be able to answer the question, “What is important to your company?”

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View to the Future

Welcome to the second half of 2020.

Having gone through the wild and unpredictable ride of the past four months, where do you go from here? Do you have a handle on various scenarios that you can plan for the next six months?

Rather than wandering aimlessly through the rest of the year, it’s worth establishing three scenarios that you can adapt to depending on the continuing impact of the pandemic and economic challenges. Here are some broad strokes that can help to inform your specific situation.

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Making Do With Less

As the reopening continues, leaders are once again facing new situations. The “current normal” (I don’t want to call it the “new normal”) is about making do with less. Fewer people are doing the work of many. Expenses are under scrutiny.

Leaders have been inevitably stressed with the myriad difficult decisions that have been made in the past several months. But it’s important to remember that everyone is stressed.

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You Set the Tone

Although parts of the U.S. are reopening and people are slowly returning to places of business, many companies are still operating remotely and will continue to do so for the foreseeable future.

The changes in the business environment have been exceedingly challenging for all leaders, and you should feel great about keeping things together as much as you have during the past three months.

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Leaders Need To Replenish Too

I don’t know about you, but it doesn’t quite feel like Memorial Day weekend is upon us. As the unofficial start to summer, in the past Memorial Day weekends were marked by heavy traffic leaving town on Thursday afternoon extending a three-day weekend into four days of glorious time off.

This year significantly fewer people will be leaving for the weekend. Some parts of the country have increased activities due to reopening guidelines, but many of the larger cities are still limited by sheltering guidelines.

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Your People Are Watching You…What Are They Seeing?

Most of you are still leading remotely with your staff also working remotely, sometimes even with a skeleton crew in your place of work. Although we have become more accustomed to this after two months, it still feels surreal, doesn’t it?

I know you have been working tirelessly to keep everything together at your company. The new rules of work are changing all the time, so you’re reacting as the environment morphs.

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